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Cover image for Lightning at the Command Line

Lightning at the Command Line

Cover image for Bitcoin Coalition Pushes Back Against MSCI Proposal Targeting Bitcoin-Heavy Companies

Bitcoin Coalition Pushes Back Against MSCI Proposal Targeting Bitcoin-Heavy Companies

Bitcoin Magazine Bitcoin Coalition Pushes Back Against MSCI Proposal Targeting Bitcoin-Heavy Companies Bitcoin For Corporations (BFC), in coordination with its member companies, formally challenged MSCI’s proposed rule to exclude companies from the MSCI Global Investable Market Indexes if digital assets represent 50% or more of total assets. The rule would apply to companies whose primary business is classified as digital-asset treasury activity. BFC argues the proposal misclassifies operating companies by prioritizing balance-sheet holdings over actual business operations. “MSCI has long defined companies by what they do, not by what they hold. This proposal abandons that principle for a single asset class,” said George Mekhail, managing director of BFC. “A shareholder-approved treasury decision shouldn’t override that reality.” The coalition identified three structural issues with the proposal. First, it redefines primary business based on asset composition rather than revenue-generating operations. Second, it singles out digital assets while other asset classes face no similar treatment. Third, it ties index inclusion to volatile market prices, creating unpredictable membership changes. BFC warned that the proposal could lead to passive fund outflows, higher capital costs, and increased volatility for companies, all unrelated to operational performance. The group urged MSCI to withdraw the threshold, maintain an operations-based classification, ensure asset-class neutrality, and engage with market participants on a business-aligned framework. 1/ JUST IN: @BitcoinForCorps (BFC) is formally calling on MSCI to withdraw its proposed 50% digital-asset exclusion rule. The proposal directly affects how operating companies are treated in global indexes. Here's everything you need to know: pic.twitter.com/mfBCML5AgW — Bitcoin For Corporations (@BitcoinForCorps) December 8, 2025 Strive echoes the sentiment Strive Asset Management, co-founded by Vivek Ramaswamy, also formally urged MSCI last week to reconsider its proposal to exclude companies with bitcoin holdings exceeding 50% of total assets from major equity benchmarks. In a letter to MSCI CEO Henry Fernandez, Strive warned that the rule could produce inconsistent results due to differing accounting standards under U.S. GAAP and IFRS. Strive, the 14th-largest corporate bitcoin holder with over 7,500 BTC, argued that the 50% threshold is “unjustified, overbroad, and unworkable.” Its executives highlighted that many bitcoin treasury companies operate real businesses in sectors such as AI data centers, structured finance, and cloud infrastructure. They compared the proposed treatment of bitcoin to other assets, noting that energy companies with large oil reserves or gold miners are not excluded from indexes. The firm also cited market volatility, derivatives exposure, and accounting differences as factors that could make index inclusion unpredictable. Strive warned that strict rules could drive innovation abroad, giving international firms a competitive advantage. MSCI plans to announce its decision on January 15, 2026. Strive’s intervention reinforces the broader industry call for operations-based classification, asset-class neutrality, and fair treatment of companies holding significant bitcoin as part of their treasury strategy. MSCI could exclude Strategy Perhaps the company most affected by this would be Strategy, the tech- and Bitcoin-focused software company famous for its bold Bitcoin reserve strategy. Strategy and Chairman Michael Saylor recently pushed back against concerns that MSCI could exclude the company from major equity indices, which analysts warn might trigger billions in passive outflows. Saylor emphasized that Strategy is not a fund or holding company but an operating business with a $500 million software division and a $7.7 billion Bitcoin-backed credit program. He highlighted products like Stretch ($STRC), a Bitcoin-backed credit instrument, and stressed that Strategy actively creates, structures, and operates financial products rather than passively holding assets. Disclaimer: Bitcoin For Corporations And Bitcoin Magazine both operate under the parent company of BTC Inc. This post Bitcoin Coalition Pushes Back Against MSCI Proposal Targeting Bitcoin-Heavy Companies first appeared on Bitcoin Magazine and is written by Micah Zimmerman.

Cover image for Why MSCI’s Upcoming Decision on Bitcoin Treasury Companies Matters

Why MSCI’s Upcoming Decision on Bitcoin Treasury Companies Matters

Bitcoin Magazine Why MSCI’s Upcoming Decision on Bitcoin Treasury Companies Matters In a move that could shape corporate Bitcoin adoption, index provider MSCI is set to decide whether to exclude companies holding significant Bitcoin reserves from its global benchmarks. The outcome, due January 15, may influence billions in forced selling and set precedents for how Wall Street views Bitcoin as a treasury asset. MSCI Inc., a New York-based publicly traded company listed on the NYSE with a market capitalization of $43.76 billion and a stock price of $565.68 as of January 2, is a key player in the investment world. It curates over 246,000 equity indexes daily, with more than $18.3 trillion in assets under management benchmarked to them. These indices serve as blueprints for funds and portfolios, helping investors gain exposure to specific market segments. Unlike the NASDAQ, which operates as both a stock exchange where companies list and trade and a composite index tracking those listings, MSCI focuses solely on index creation. The S&P 500, managed by S&P Dow Jones Indices, is similarly an index but targets the 500 largest U.S. companies by market cap. MSCI’s offerings, such as the MSCI World Index covering developed markets, provide broader global and thematic coverage, influencing trillions in investment decisions. The issue began on October 10, 2025, when MSCI issued a consultation proposal to exclude companies with 50% or more of their assets in digital assets like Bitcoin or other cryptocurrencies from its Global Investable Market Indexes. The rationale: such firms operate more like funds than traditional businesses. The proposal named 39 companies, including Bitcoin holders like Strategy and Metaplanet. The announcement triggered an immediate market reaction, with Bitcoin experiencing a sharp intraday plunge of roughly $12,000 on the same day, marking the start of a broader price correction. Broader awareness grew in late November 2025, when JPMorgan analysts highlighted the risks in a report, estimating $2.8 billion in outflows from Strategy alone and up to $8.8 billion if other index providers followed suit. This may have amplified selling pressure on affected stocks and contributed to Bitcoin’s ongoing pullback amid a broader market downturn. Estimates of total forced selling, if implemented, range from $10 billion to $15 billion over a year, per Bitcoin for Corporations (BFC) analysis. The consultation period, open for stakeholder feedback, closed on December 31, 2025. BFC, a coalition accelerating corporate Bitcoin adoption, mobilized quickly. They launched a website detailing the proposal’s flaws, including a technical appendix outlining potential market impacts. BFC drafted a letter opposing the change, gathering over 1,500 signatures in two weeks and delivering it to MSCI on December 30. Eight of the 39 affected companies are BFC members. After initial outreach, BFC held a call with MSCI’s head of research and leadership. “We had a very constructive conversation,” said George Mekhail, BFC’s executive director. “I think they were very much still in a listening and learning posture. I think a lot of this just really has to do with a lack of education and understanding of Bitcoin itself, as well as these Bitcoin treasury companies and the significance of their operating businesses.” Mekhail noted the proposal appeared driven by genuine analytical concerns rather than malice, triggered by Metaplanet’s recent preferred share issuance, not Strategy’s larger holdings. A key gap: MSCI made no distinction between Bitcoin and other cryptocurrencies, treating all digital assets alike. This has fostered temporary alignment between Bitcoin advocates and the broader crypto sector in opposition, highlighting an ongoing education gap between the Bitcoin industry and Wall Street institutions. Next, MSCI announces its decision on January 15, 2026. If approved, exclusions take effect February 1. Mekhail outlined three scenarios: implementation (worst case, forcing sales), a delay for further review (most likely, per his assessment), or full withdrawal (best case). Polymarket bettors currently give a 77% chance of Strategy’s delisting from MSCI by March 31. Most financial fallout would hit Strategy, which holds the vast majority of affected Bitcoin treasuries. Founder Michael Saylor’s firm has engaged MSCI directly, issuing its own letter and working behind the scenes. Other opposition includes letters from Strive Asset Management and investor Bill Miller. Industry pushback has been robust and visible, with no major groups publicly supporting the proposal. This asymmetry underscores Bitcoin’s organized, motivated constituency versus dispersed critics, echoing dynamics in recent political shifts like the 2024 U.S. election. A withdrawal would boost corporate Bitcoin strategies; implementation could deter treasuries. As Mekhail put it, “The most bullish outcome is that they take it to heart and they withdraw the proposal.” The decision tests Wall Street’s adaptation to Bitcoin’s role in balance sheets. Bitcoin Magazine is wholly owned by BTC Inc., which operates Bitcoin For Corporations, a platform focused on corporate adoption of Bitcoin. BFChas a variety of relationships with Bitcoin businesses, including some of those mentioned in this article. This post Why MSCI’s Upcoming Decision on Bitcoin Treasury Companies Matters first appeared on Bitcoin Magazine and is written by Juan Galt.

Cover image for Strive ($ASST) Acquires Semler ($SMLR) in Landmark Bitcoin Treasury Deal

Strive ($ASST) Acquires Semler ($SMLR) in Landmark Bitcoin Treasury Deal

Bitcoin Magazine Strive ($ASST) Acquires Semler ($SMLR) in Landmark Bitcoin Treasury Deal On September 22, 2025, two Bitcoin For Corporations (BFC) members announced a transformative move in the evolution of corporate Bitcoin adoption. Strive, Inc. (Nasdaq: ASST), an Executive Member of BFC, entered into a definitive agreement to acquire Semler Scientific, Inc. (Nasdaq: SMLR), a Premier Member of BFC, in an all-stock transaction. The deal represents one of the first major consolidations between publicly traded Bitcoin treasury companies, signaling a new phase of maturity in this emerging asset class. For corporations, capital allocators, and market observers, this merger underscores how Bitcoin is no longer a peripheral balance sheet entry — it is becoming the foundation for strategic growth, capital structure innovation, and shareholder value creation. Deal Snapshot The transaction delivers a 210% premium to Semler Scientific shareholders, with each Semler share exchanged for 21.05 Strive Class A shares. Alongside the merger announcement, Strive revealed the purchase of 5,816 Bitcoin for $675 million, at an average price of $116,047 per Bitcoin, bringing its treasury to 5,886 Bitcoin. Upon closing, the combined company will control more than 10,900 Bitcoin, placing it firmly among the largest corporate holders globally. Leadership continuity is assured, with Strive’s management and Board of Directors remaining in place, and Semler’s Executive Chairman, Eric Semler, joining Strive’s board. Strategic Capital Innovation One of the most compelling aspects of this deal lies in Strive’s declared capital strategy. Unlike debt-driven accumulation models pioneered by Strategy (formerly MicroStrategy), Strive intends to rely exclusively on perpetual preferred equity to finance Bitcoin purchases. This “preferred equity only” model is designed to eliminate the refinancing risks that accompany traditional debt maturities. By sidestepping the need to roll over debt in volatile markets, Strive is positioning itself as a more stable, long-term accumulator of Bitcoin. Comparisons highlight just how differentiated corporate Bitcoin strategies are becoming. Strategy has leaned heavily on convertible debt to build scale. Metaplanet in Japan has innovated with moving-strike warrants and retail participation structures. The Blockchain Group in Europe has relied on Bitcoin-denominated bonds. Strive’s model adds another tool to the playbook: equity instruments engineered to maximize Bitcoin per share while avoiding balance sheet fragility. The Membership Lens: BFC’s Network in Action That two BFC members are at the center of this landmark transaction speaks volumes about the momentum within our network. Strive, an Executive Member, has pioneered the concept of a publicly traded asset management company with Bitcoin as its treasury backbone. Its mandate has been explicit: outperform Bitcoin itself by growing Bitcoin per share through innovative financing. Semler Scientific, a Premier Member, was the second U.S. public company to adopt Bitcoin as its primary treasury reserve asset. By financing accumulation through both equity issuance and cash flows from a profitable healthcare business, Semler built a dual strategy blending treasury innovation with operating income. Together, these companies exemplify how members of the BFC ecosystem are not only adopting Bitcoin but also creating entirely new corporate archetypes in the process. Beyond Treasury: A Dual Mandate While the combined company will emerge as a scaled Bitcoin accumulator, Semler brings more than its treasury. Its diagnostics business has long been profitable, anchored by its FDA-cleared QuantaFlo system for detecting peripheral arterial disease. Post-merger, Strive intends to explore monetizing or distributing this diagnostics unit, freeing capital for redeployment or providing direct value to shareholders. The combined company also highlighted ambitions to expand into preventative diagnostics and wellness. The lesson for corporations is clear: pursuing a Bitcoin treasury strategy does not mean abandoning productive businesses. Instead, Bitcoin can serve as the anchor asset while operating units generate optionality — whether through spin-offs, monetization, or reinvestment. Market Context & Investor Signal The 210% premium offered to Semler shareholders is a powerful signal of investor appetite. It demonstrates that markets are willing to reward corporate balance sheets anchored in Bitcoin at levels far beyond traditional operating multiples. This premium sets a new benchmark for how Bitcoin treasury companies may be valued going forward. It also illustrates a new pathway for growth: mergers and acquisitions as a mechanism for rapidly scaling Bitcoin holdings, alongside equity offerings and preferred structures. Wall Street is beginning to recognize Bitcoin treasuries as not just novel strategies, but as capital engines capable of delivering outsized shareholder returns. Leadership & Governance The leadership continuity at Strive ensures strategic stability, while Eric Semler’s addition to the board strengthens the combined entity’s depth of experience. Strive brings its asset management expertise, while Semler contributes years of operating success and a record of being one of the earliest U.S. corporate adopters of Bitcoin. This merger creates a leadership team that spans both finance and healthcare, united by a common belief in Bitcoin as the foundation of corporate strategy. Implications for Corporate Treasuries For CFOs, boards, and executives evaluating Bitcoin strategies, several lessons emerge from this transaction: Scale matters: Controlling more than 10,900 Bitcoin gives the combined company strategic relevance on a global stage. Capital structure innovation is key: Preferred equity models can reduce risk while maintaining access to capital. Premiums are achievable: Markets are rewarding bold balance sheet strategies, as evidenced by the 210% uplift for Semler shareholders. Optionality creates resilience: Combining Bitcoin accumulation with operating businesses can offer shareholders both financial and strategic upside. This is not just about holding Bitcoin; it’s about engineering corporate structures to turn Bitcoin into a competitive advantage. Future Outlook: The Era of Consolidation The Strive–Semler deal marks the beginning of what could be a wave of consolidation in the Bitcoin treasury sector. As more public companies adopt Bitcoin strategies, mergers may become an increasingly attractive way to scale holdings quickly, reduce competition, and capture investor attention. The combined entity now sits among the top tier of corporate Bitcoin holders, alongside Strategy, Metaplanet, and The Blockchain Group. This competitive layer of Bitcoin-native companies is racing to accumulate, refine capital models, and prove to shareholders that Bitcoin per share growth is the ultimate measure of success. Conclusion: More Than a Merger This transaction is more than a headline. It is a marker of Bitcoin’s deepening role in global capital markets and corporate finance. Strive and Semler Scientific, both members of the BFC network, are showcasing how corporations can not only adopt Bitcoin but use it to reshape capital structures, investor relationships, and operating strategies. For corporate leaders watching closely, the lesson is clear: Bitcoin is no longer an experiment on the balance sheet. It is the foundation of bold corporate strategy, capable of driving shareholder premiums, fueling innovation, and setting new standards for value creation. As always, BFC will continue to track, analyze, and equip corporations with the tools and frameworks to navigate this accelerating landscape. Disclaimer: This content was written on behalf of Bitcoin For Corporations. This article is intended solely for informational purposes and should not be interpreted as an invitation or solicitation to acquire, purchase or subscribe for securities. This post Strive ($ASST) Acquires Semler ($SMLR) in Landmark Bitcoin Treasury Deal first appeared on Bitcoin Magazine and is written by Nick Ward.

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