Con una apuesta por la innovación y la expansión internacional, la marca Zephir inicia una nueva etapa empresarial Zephir, an 80-year-old Colombian textile brand, is undergoing a significant transformation to compete globally. The company is modernizing its operations, refreshing its value proposition, and expanding into international markets like Ecuador, Chile, Mexico, and Guatemala. Zephir aims for export sales to exceed local sales by 2027 and plans to open 30 franchises by 2026.

• Zephir is celebrating 80 years in the market with a focus on modernization and global expansion.
• The company aims for double-digit growth this year and accelerated international expansion.
• Key target markets for export include Ecuador, Bolivia, Chile, Peru, Mexico, and Central America.
• Zephir is introducing a summer line using eco-friendly fibers and thinner fabrics to cater to warmer climates.
• The goal is for exports to surpass local sales by 2027, while maintaining production in Colombia.
• E-commerce has been crucial in reaching younger consumers and expanding reach to cities without physical stores.
• The brand plans to open more physical stores nationally and expand its franchise model internationally.
• Challenges include production costs, customs efficiency, and competing with fast fashion’s low prices.
• Zephir differentiates itself through quality, durability, conscious design, and a strong brand story, not low prices.
• The production process is described as slow, artisanal, and waste-reducing, using locally sourced materials.
• The company plans to increase its workforce from 46 to 72 employees with new machinery.
• Franchising is a key growth strategy, with a target of 30 franchises by 2026 in identified international markets. https://nicaragua-hub.syndichain.com/articles/bd7298ca-c522-44a9-bc95-029a6619a748 https://www.portafolio.co/negocios/empresas/con-una-apuesta-por-la-innovacion-y-la-expansion-internacional-la-marca-zephir-inicia-una-nueva-etapa-empresarial-484197