En medio de compras más planificadas, estas son las costumbres de los colombianos para las fiestas de fin de año Colombians continue to prioritize family gatherings for holiday celebrations, with a significant majority spending Nochebuena and New Year’s at home or with relatives. Consumers are approaching holiday spending more cautiously, planning purchases carefully and utilizing both physical and online channels for gifts. Sustainability is also a growing concern, with shoppers considering eco-friendly products and brands, and reducing plastic packaging.

• 89% of Colombians spend Nochebuena at home or with family; 80% spend New Year’s similarly.
• Consumers are making more careful spending decisions and planning celebrations.
• Top spending categories include clothing, footwear, gifts, holiday celebrations, travel, and essential household expenses.
• Adults aged 45-54 show a higher inclination to travel during the holidays.
• Moderate gift spending is noted, with a focus on receiving 4-7 or more gifts.
• Traditional gift-bringers like Niño Dios, Papá Noel/Santa Claus, and Reyes Magos are still recognized by children.
• Physical stores remain dominant for gift purchases (77%), but online commerce is growing, with Mercado Libre leading.
• Cash is the primary payment method (30%), followed by debit cards (24%) and digital wallets (21%).
• Social media influences product discovery and recommendations, particularly among adults aged 25-44.
• AI tools are increasingly used for gift inspiration and searches.
• Sustainability is a growing factor, with 59% considering eco-friendly criteria and 87% reducing plastic packaging.