Estas son las tendencias en Colombia para dar regalos en Navidad: téngalos en cuenta The Christmas season is the peak period for luxury and fashion commerce in Colombia, tripling usual sales volumes and making December equivalent to a quarter of annual revenue. While clothing remains dominant, accessories like sunglasses and perfumes are emerging as premium gift trends, driven by consumer desire for functional and emotionally resonant items. This surge is fueled by a new generation of consumers influenced by global trends on social media.

• Christmas season triples sales volume for luxury and fashion in Colombia.
• December accounts for a quarter of annual revenue in the premium sector.
• Average spending on gifts exceeds $800,000, with luxury fashion ticket averaging $1 million.
• Men account for 60% of total gift spending, while women buy more units.
• Sunglasses and perfumes are identified as key premium gift trends.
• Clothing still leads sales, making up 60% of transactions.
• Most spending occurs in the latter half of December, peaking between the 21st and 24th.
• Events like Black Friday attract “deal hunters” before the main season.
• New generations of consumers are driving increased luxury fashion purchases due to social media influence. https://nicaragua-hub.syndichain.com/articles/590087b8-d973-448c-b2b7-88605ec43f16 https://www.noticiasrcn.com/economia/tendencias-de-regalos-navidenos-de-lujo-la-ropa-encabeza-las-compras-con-un-crecimiento-del-60-y-supera-a-perfumes-y-gafas-de-sol-968098