Cuidado personal concentró el 38% y los productos capilares el 26% de las ventas de belleza en Colombia en 2025 The Colombian beauty and personal care market is projected to reach US$351.72 million, with personal care and hygiene leading at 38% of sales, followed by haircare at 26%. Digital trends and increased self-care consciousness are key drivers, influencing consumer preferences towards products with visible results and national brands, though Korean cosmetics also show influence. Seasonal purchasing peaks occur in March-April and August, with November being the highest sales month due to Black Friday, followed by December’s gift-giving season.

• The Colombian beauty and personal care market is expected to close the year with US$351.72 million in sales.
• Personal care and hygiene is the leading category, accounting for 38% of total sales, followed by haircare (26%) and makeup (20%).
• Digital trends and growing self-care awareness are major growth drivers.
• Consumers show a preference for national products, but Korean cosmetic trends are also influential.
• In haircare, intensive masks and treatments are the best-selling products.
• Mascara leads makeup sales, driven by visual content and tutorials.
• Skincare focus is on repair and hydration, with serums being popular.
• Consumer preferences vary by city: Bogotá favors advanced skincare, Medellín follows social media trends, and Cali prioritizes protective products.
• E-commerce is a preferred channel, especially during promotional periods.
• Sales peak in March-April (holidays) and August (return to routines), with November (Black Friday) and December (gift season) showing the highest transaction volumes. https://nicaragua-hub.syndichain.com/articles/1ef33712-ac2b-48e6-8836-4e525e72423e https://www.portafolio.co/negocios/comercio/cuidado-personal-concentro-el-38-y-los-productos-capilares-el-26-de-las-ventas-de-belleza-en-colombia-en-484298