GPTZero can scan an article or post and in just a few seconds, give a rough percentage of how it was written: Human, AI or Mixed. Recently, I’ve been scanning articles and commonly, it comes up over 95% AI. Which is why it wasn’t a surprise when an article on Twitter/X called: “AI Didn’t Cut 4,000 Jobs at Block. A Decade of Cheap Capital Did” got a reply from CEO Jack Dorsey directly, “This was literally written by AI”.

People doing this probably don’t care as long as people read it and the message is delivered. After all, the article’s metrics were: 400K+ impressions, almost 250 likes, and close to 40 retweets. Despite this, I’ll argue that writing a piece with your own voice and intuition, is a great opportunity for any company or author. If your organization already has a large following, team and investors, then it becomes even harder not to ask, “Why skip the chance to discover what only you can find?”

Someone tried to defend Jack’s rebuttal by saying, “The presence of AI editing is not the same as the entire thought piece being AI-generated to begin with.” I retweeted his comment with the screenshot showing the scan (96% AI, 4% Mixed).

For anyone publishing comms with mostly generated AI content, try a Combat Writing session instead. You write the draft entirely on your own first (we call it Source Material). Then, have multiple AI engage in an adversarial review regarding the draft collectively. You’ll be surprised at what dialogue will reveal about your angle, quality and the unique comms itself.

Battle-test independently or hit us up for reinforcements at: https://learningproducers.com