The Attention Protocol

Maya was three drinks in and tired of scanning the party deck for Sean. She grabbed her phone, scanned the screen, and zapped the DJ.

“I’m sending 1000 sats. Just to feel something.” She clutched her chest, fell onto Imani.

“You know I love a fat zap.” Imani did an ironic body roll. “Great set. I gotta get back to the door.”

“He’s not coming.”

“He’s coming. Relax.”

“I’m relaxed.”

“You’ve checked the door six times in ten minutes.”

“Stop.” Maya pushed her away. Imani laughed.

Sean walked in. Eyes swept the room once. Then again, slower.

Imani clocked him immediately.

“Imani. Please.”

Imani grinned. Walked over. “Welcome to the Nostr After-Party!”

“Thank you…What am I looking at?” Sean pointed at the screen above the DJ.

Imani followed his gaze. “Tunstr. We’re live-streaming this whole thing. People zap the artists directly. Watch.”

A notification appeared on screen. 2100 sats. Then another: 1000 sats.

“That money goes straight to them. Not a platform.”

“That DJ is getting paid right now? From people watching online?”

“And people here. Instantly.”

He shook his head, smiling. “This is so cool.”

Maya took a breath. Smoothed her dress. Walked up.

“Hey!”

Sean’s voice cracked. “Hey.”

Imani slipped away, still grinning.

Maya waited. Didn’t fill the silence.

Sean cleared his throat. “Thank you for inviting me. I was wasting my night with those guys. Glad I’m ending my trip here.”

“Dinner that bad?” Maya smirked.

“If I never hear the word ‘ordinals’ again…”

“Oof,” Maya laughed. “What about tokens?”

“How are people still pushing tokens? Bitcoin savings account? Here’s our token. Bitcoin life insurance? Token. This one guy pitched a ‘Bitcoin Layer 2’ that was literally just Ethereum with extra steps.”

“Corporate Bitcoin.” She smiled. That smile. Sean forgot what he was saying.

“Is that what that was? I thought it was hell.” Sean ran his fingers through his hair. “Every pitch was a scam. And I think two of them already have term sheets.”

“Gotta love those VCs and their great taste in start-ups.” She grabbed his arm. “Let’s get you a drink.”

Sean moved closer. Let her lead. His hand covered hers briefly.

Their night was finally beginning.

They moved through the crowd. Past vendor booths showing off new apps. Past an onboarding station where someone was setting up their first npub. Just like Sean and Maya the day before.

The main bar was packed. Music pounding. Sean leaned in close to order.

“WHAT?” The bartender cupped his ear.

“TWO MARGARITAS!” Sean shouted, holding two fingers up.

Maya turned to Sean, shouting. “HOW DID YOU KNOW I DRINK MARGARITAS?”

He said something. She couldn’t hear him.

He leaned closer. Right next to her ear. “YOU HAD ONE AT THE HOTEL BAR. I PAY ATTENTION.”

That gave her goosebumps.

When the drinks came, he handed hers to her. Their fingers brushed.

They clinked glasses. Tried to talk. Gave up.

Maya pointed toward the far end of the bar. Near the service door. No one there.

He shrugged. Followed.

“This is a nice crowd.” He scanned the floor, appreciating the eclectic mix of people. “Why does it feel like everyone knows each other here?”

“We all met at the Nostr Booth.” Maya winked.

That wink. He took the moment in. Bitcoin flying across screens. The most interesting person he’d ever met, standing right next to him. His head snapped back to Maya.

“How does this work?” he asked. “The Nostr booth. This party. Who organizes this?”

“There are different sponsors. People volunteer to spread the good word of Nostr. They try to have one at every major Bitcoin event.”

“They? Who funds it?”

“Community donations. No company owns this. The booth shows up, volunteers run it, people learn about Nostr.”

“No company?” Sean asked.

“There are companies, like Tunstr which sponsored this one. But this is grassroots.” Maya leaned in like she was going to tell him a secret.

Sean leaned in to play along. Maya whispered “#grownostr.”

Sean grinned. “Why are we whispering?” He matched her volume.

Maya looked at him. Bit her bottom lip. Looked at his lips.

“Because it’s mindblowing.” She teased slowly. “And I’m trying to ease you into it.”

Sean’s pupils dilated.

She laughed.

“So. There’s no algorithm on Nostr—” She turned her drink in her hands.

“Right.”

“So… what could you use to find new stuff?” Maya said slowly, gesturing for Sean to finish her thought.

“Hashtags,” Sean said, quickly putting it together. “Oh that’s.” He chuckled and pounded his fist against his heart. “Oh, I just got nostalgic for the early days of internet.”

Maya sat back and let herself enjoy Sean’s dramatic reaction.

He made an exaggerated sad face. “I haven’t looked up a hashtag in years.”

Maya pretended to clutch a pearl necklace. “The algorithm really got you.”

“I’m a victim.”

Maya waved her arm over the crowd. “This is what happens when people connect on purpose. With shared urgency.”

“On Nostr you are the algorithm.” She leaned closer. “You decide the hashtags you follow. You choose what reaches you.”

She was talking faster now. Eyes bright. Hands moving.

Sean stopped listening to the words. He was watching her hands. The way they cut through the air. The way her whole body leaned into what she was saying.

He wondered what it would feel like to have someone believe in him this much.

She stopped. Caught him staring.

“What?”

He shook his head. Still smiling.

“What?” she asked again.

“Is your mind blown?”

“Consistently around you.” He let out a big exhale. “I’m about to say something and I need no judgement.”

He set down his glass.

“This was actually my first Bitcoin conference.”

Maya’s head turned sideways. She mouthed ‘oh.’

“It was an enlightening weekend.” He gestured at Maya. “Especially thanks to you.”

Maya’s face felt warm.

“And now,” Sean picked back up his drink. “I’m trying to figure out how to go back to normie life after watching people tip a live DJ in Bitcoin.”

“This is your FIRST?”

“Yeah.”

“THAT’s why you were hanging out with Dave and the bros.”

“I had literally met him 2 hours earlier. I was young! I was naive.” He paused. “And I think I’ve only been getting the algorithm version of Bitcoin.”

“You were.” Maya smirked. “Most Bitcoin content is suppressed.”

“By who?”

“Platforms. Governments. Anyone scared of money they can’t control. So what gets through?” Maya shifted her weight toward him.

“Algorithm bait.”

“Algorithm bait.” Maya confirmed. “The stuff designed to make you angry, make you argue, keep you scrolling.” She took a sip of her drink. “That’s why Nostr matters. No algorithm to game.”

“How does that work?”

“Your posts aren’t stored on one server. They’re everywhere. Ban me from one app? I open another one. Same posts. Same followers. Nothing lost.”

“So no one can get kicked off? Deplatformed?”

“Nearly impossible to censor.”

Sean turned to look at the DJ booth and dance floor. Their shoulders were almost touching now. “That’s what the internet was supposed to be. People in charge of themselves.”

“Yeah,” Maya said. “That’s exactly what it was supposed to be.”

Sean turned and stared at her.

“What?” she asked.

“Your passion. It’s just—” His hand moved toward her arm.

Stopped. Pulled back.

“This matters to you.”

“It should matter to everyone. Free speech is meaningless if you need permission to publish. It’s not just governments. Platforms. Corporations. They all have a kill switch on your voice. And-”

“I actually…” Sean interrupted. “I work for the government.”

Maya stopped mid-sip. Set down her glass. “What?”

“Federal government.”

She studied him for a moment. Her body shifted. Creating distance. “A fed.” She wasn’t joking. “Should I be worried?”

“I hope not.” He looked down at his drink. “I’ve been telling people I work in ‘consulting’ all weekend.”

“Why?”

“Because when you’re surrounded by people building on freedom tech, admitting you work for the government feels like…” He trailed off.

“Like you’re the enemy?”

“Yeah.”

“What do you do? For the government.”

“I optimize processes. Make things work better.” Sean shifted, defensive. “I’ve cut wait times for benefits by 30%. Streamlined application systems. Helped thousands of people get access to services they need.”

Maya was silent.

“Someone has to make these systems work from the inside.”

“And how much does that system take from them?” She leaned forward. “How much do they pay in? How much gets taken whether they consent or not?”

Now Sean was quiet. Then: “They don’t have a choice. That’s the thing. They need the benefits. They have to engage with the system. There’s no…”

“No consent.”

“Yeah.”

“You’re optimizing a system that demands compliance, Sean.”

The honesty hung in the air.

Maya sighed, “I had a feeling you didn’t work with freedom tech.” She moved closer to fill the gap between them. “Neither do I. Most people here don’t.”

Sean’s shoulders relaxed. “I can’t imagine you in an office, working on anything but this.”

“Oh so you’re imagining me?”

Sean choked on his drink.

“I work remote,” she clarified, grinning. “At a well-funded startup with no business model. Of course.” She winked.

Sean laughed. A real laugh. The tension already fading.

She liked his laugh.


“You know what’s funny?” She turned her glass in her hands. “This experience of having no consent. That’s the whole internet.”

“What do you mean?”

“Every app you use. Every platform. They take your attention without asking. Sell it to advertisers. You never consented. You never got paid.”

Sean was quiet. Processing.

“That’s what I want to fix.” She looked at him. “What if buying attention required consent? And fair value exchange?”

“How would that even work?”

Maya smiled. “Ask me again when I can feel my face.”

Sean thought. “Would it sober you up if we roasted Dave a little more?”

Maya laughed. “I’m sure Dave and those guys shit a lot on Nostr.”

“Oh, aggressively.”

“Ghost town. Yeah.” She rolled her eyes. “He relies on algorithms to show him what to look at. Did he try following anyone?”

“Almost certainly not.”

Maya raised her glass. “To Dave. May he enjoy his algorithm.”

Sean clinked. “May he never find the cool parties.”

They drank.

Sean set his glass down. “Wait. Journalists.”

“What about them?”

“If they could get paid directly. Zapped by people who trust them…” He was talking faster now. “No platform. No advertiser pressure. Just—” He gestured vaguely. “Real independence.”

Maya watched him work through it.

“Why wasn’t this the entire conference? Nostr could fix so many things. What am I missing?”

Sean felt something on his chest.

He looked down.

Maya’s hand.

He looked at her.

They both froze.

His heart pounded under her palm. She felt it. He knew she felt it.

“Look,” she said. Didn’t move her hand. “You’re not missing anything.”

She let go. Slowly. Her fingertips dragged against his shirt.

“Right. Yeah.” She cleared her throat. “We’re just that early. Bitcoin started in 2009. Nostr in 2021. If we were on Bitcoin’s timeline there wouldn’t even be mining companies yet. Everyone would be on their laptops.”

“Who will be the miners on Nostr?” Sean teased. This was the best conversation he’d had in… maybe ever. “What will they be mining?!”

Maya threw jazz hands in the air and declared, “Attention!”

“Wait, what?” Sean leaned in. “Explain.”

“I have a protocol!”

“You have a protocol?”

She grinned.

Someone bumped into Maya trying to get to the service door. She stumbled forward. Into him.

He caught her. Steadied her. His hands on her arms. Warmer than she expected.

For a second, they were very close. Closer than they should have been where it seemed everyone around them knew her.

“Hi,” he said.

She laughed. “Hi.”

“I should probably let go now.”

“Probably.”

He didn’t. Not right away.

Neither did she.

“Can we—” He gestured toward the tables. “I’ll actually hear you over there.”

“Yeah. Yes.”

Sean parted the crowd for her as they walked over. Found a table. Sat.

The string lights above them cast everything in warm amber. Quieter here. Almost intimate.


Sean flagged down a server. “What’s good?”

The server shrugged and handed over a small late night menu. “All of it’s fine.”

“We’ll take it all. And two waters.”

The server left.

Maya looked at him with a smirk.

“You’re drunk. I’m hungry. Seemed efficient.” Sean shrugged.

“Gotta love that government efficiency.”

They both smiled.

Food quickly arrived. Five small plates. They both reached for the same spring roll. Hands touched. Both pulled back.

“You first,” he said.

“No, you—”

“Maya. Eat.”

She grabbed a spring roll. He took a dumpling.

Someone walked over. Dropped a backpack on the empty chair. “Can I leave this here? Be right back.”

Maya nodded. Person left.

“That’s going to happen four more times,” Maya said.

“What is?”

“We have a table. Everyone’s going to leave their stuff here.”

Sean looked around. “We’re the coat check.”

“We’re the coat check.”

They both smiled.

Someone waved at Maya from across the room. She gave a quick nod back but didn’t move.

“So.” Sean leaned back, finally feeling like he had his footing tonight. “Can you feel your face yet?”

Maya laughed. “Getting there.”

“Then pitch me. The protocol.”

She studied him for a second. Most people would’ve forgotten. Or lost interest. “You sure you want to hear this? It’s… a lot.”

“Try me.”

She smiled.

“Okay. How does this all get funded? I see that’s the question you keep asking yourself. I keep asking it too. How can I quit my bullshit job and grow Nostr?”

“A grant? VC Funding!”

Maya looked at him and then pointed to herself.

“I don’t have it in me to play that game.” She laughed, but it wasn’t funny. “My startup’s burning money they don’t have. No one listens when I tell them why. And VCs?” She shook her head. “They’d rather fund another token scam from a Dave.”

“I’m sorry you deal with that.” Sean seemed genuinely surprised to see Maya sound so defeated.

“The tech industry is not a meritocracy.”

“You will be shocked to know neither is government.”

“At least you made it through DOGE.”

“Barely.” Sean looked down at his drink. “They cut so many good people.”

“Shit.” Maya paused. “I give my company six months. Maybe less.”

“Then what?”

“Find another one. Groundhog Day, tech edition.”

A zap notification flashed across the screen above them. 5000 sats. Someone was having a good night.

“Or—” Maya sat up. Rolled her shoulders back. “I escape the fiat world with my best idea yet.”

She took another spring roll straight into her mouth. She wanted to get sober for Sean’s reaction.

“This is the problem,” she said. “How do we compete with big tech? Meta, TikTok, Twitter. They keep people addicted and then make billions, with a B, off of ads. We - people trying to grow Nostr - will never be able to compete with that much money. Freedom tech isn’t enough, it needs to be BETTER than what they’re offering.”

“So you have to build something that generates a lot of revenue.”

“Well. Steady revenue. And what generates that in tech?”

“Subscriptions?” Sean answered sarcastically.

Maya rolled her eyes.

Two people walked up simultaneously. One with a messenger bag, one with a hoodie.

Sean stood up. Took the messenger bag. Put it on the chair. Took the hoodie. Hung it on the back of another chair.

“We’re full service now,” he said, sitting back down.

Maya was grinning.

“What?” he asked.

“Nothing. You’re just—” She shook her head. “—good at this.”

“At coat check duty?”

“At keeping up.”

“I’m trying.” He smiled. “Ads! Obviously ads fund the entire internet experience we have. No such thing as a free app.”

“We’ve been for sale under the lie of free.” Maya grinned. She loved that line.

“How can you put ads into something with no algorithm? Aren’t people controlling everything they see?”

“You give them the choice. Opt in to watch ads. Get paid to.” She held his gaze. “Consensual.”

“How can ads be consensual?”

“You get a notification. ‘Someone wants 60 seconds of your attention for 500 sats. 50 cents.’ You accept or you don’t. Your choice, every time.”

Sean nodded slowly. “So the ad doesn’t just… appear.”

“Never. That’s the whole point.”

“Has anyone done this before?”

“People have tried. Not setting your own price. But watch this ad and I’ll give you digital coins you can use to buy new weapons in a video game. There’s a browser called Brave that tried this too. Paid you in their own token. But tokens are useless outside their system.”

“But your idea is different,” Sean said. “Yours uses…”

“Bitcoin!” Maya sang.

“Of course.” It was clicking for Sean. “Make it actual currency people will want to spend. Rather than something that can only be used in a walled garden.”

Maya leaned in, their knees touching. “So how much should someone get paid to watch an ad? How much is 60 seconds of someone’s attention worth?”

Sean paused and thought. “Digital ads are a billion-dollar industry.”

“Hundreds of billions,” Maya corrected him.

“How do you pick a fair price, for the people watching but also someone advertising?”

“We don’t. We let them pick. You set your price. Advertisers set their budget. If they match, you watch, you get paid. Simple as that.”

Two women approached. “Maya, are you coming to—”

Maya shook her head. “Not tonight.”

They exchanged a knowing look and walked away.

Sean noticed. “You’re popular.”

“I’m here all weekend. They’ll survive.” She leaned forward. “Now, where were we?”

“I think you were going to say then the marketplace decides the going rate…”

“For attention,” they both sang together.

Maya was beaming. He actually got it.

“That’s the idea. Advertisers bid. You decide your price. If it matches, you watch the ad, you get paid Bitcoin.”

Sean tilted his head. “But people pay to AVOID ads.”

“People with money.”

“So your target market is broke people who want to watch commercials?”

“My target market is anyone who’d rather get paid than get played.” She held his gaze. “You’re thinking like the VCs.”

“Ouch.”

“If the shoe fits.”

He smiled. “What’s your price?”

“For what?”

“Your attention. Right now. What would I have to pay?”

Maya’s face warmed. “You can’t afford it.”

“Try me.”

She laughed. He was keeping up.

Sean’s eyes lit up. “It’s like the Million Dollar Homepage.”

Maya’s drink stopped halfway to her mouth. “You know about the Million Dollar Homepage?”

“Of course! Some kid in 2005 sold pixels on a website for a dollar each. Made a million dollars. Advertisers paid for tiny squares of attention.”

She set down her glass. “That’s… actually a really good analogy.”

“Except yours is better. His was static. Yours is dynamic. And instead of keeping the money, you’re giving it to the people who look.”

Maya stared at him. “Yeah. That’s exactly it.”

“I was very online as a teenager.”

She laughed. “Okay. I see you.”

“What happens when Meta copies this?”

Maya laughed. “Then we win.”

“Wait, what?”

“It’s an open protocol. Anyone can implement it. If Meta builds their own version? That’s adoption. That’s validation. The protocol spreads. The idea wins.” She leaned back. “We’re not trying to own attention. We’re trying to free it.”

He sat with it for a second. “So this is real? You’re actually going to build this?”

“I’ve been prototyping with AI for months.” She started playing with her fingernails. “It can only take me so far.”

“I have a cool trick I use. With AI.” Sean leaned in. “I make context documents for my projects. Use AI of course to make them.”

“Context documents?”

“Files that explain everything. A brain dump. Or research dump. Like I’m onboarding a new employee.” Sean sipped his drink. “Upload them every time I prompt. And I pretend I’m just chatting with someone at work. Who does anything I ask.”

Sean laughed. An evil laugh. It made Maya laugh. They laughed together.

Maya tilted her head. “That’s… actually brilliant.”

“It works so well. Takes the labor out of explaining the same things over and over.”

“Why hadn’t I thought of this?” Maya’s mind was already racing. “This could help me build faster.”

“There ya go.” Sean was pleased with himself. “Any more problems for me to solve?” He was smiling.

“I need a co-founder. Preferably one that understands Nostr like I do.”

He held her gaze. “Wait. What does this have to do with Nostr?”

“It would be a Nostr protocol. Open. Anyone could implement it. Your price, ad preferences—all of it travels with you from app to app. Along with your identity.”

“Maya. What.”

“And because it’s on Nostr they can zap away whatever they’ve earned to a DJ, or a good article or post they like. Just like people were doing tonight. Real money flowing in a real loop. Earn it, spend it, tip it forward.”

Sean was quiet. Processing. “No one else has done this?”

“I haven’t found anyone working on a similar idea. Ads are something people ran away from when they came to Nostr.”

“That just means you’re early.”

“Too early to find anyone to help me build it.”

Everything else disappeared. Just them. Table. Food. City lights in the distance.

“You will,” he said. “You have to build this.”


She stared at him. Most people checked out after twenty minutes of protocol talk.

“You think so?”

“I know so.”

“How long have we been sitting here?” she asked.

Sean checked his phone. “Three hours.”

“Three—” Maya looked around. The crowd had thinned. The coat check pile on their table had disappeared, people reclaiming their things. “I didn’t even notice.”

“Me neither.”

She smiled.

“What?” he asked.

“Nothing.” But she was still smiling. “Just… this was nice.”

The music shifted. Something slower.

“Want to walk?” she asked.

“Yeah.”

She led him to the balcony edge. Away from the speakers. Away from the vendor booths and education talks. Away from everyone.

The desert air hit her skin. Warm, even at night. She could still feel where his hands had been on her arms.

Fremont Street stretched out below them. The famous LED canopy. People everywhere.

“This is better,” he said.

She leaned against the railing. Took a deep breath. Tried to steady herself.

“Much better.”

She could feel him next to her without looking. The heat of him. The space between them that kept getting smaller.

Sean checked his phone again. The flight reminder stared back at him.

Maya noticed. “You okay?”

“Yeah. Just—” He put the phone away. “I’m here.”

She was quiet. Looking out at the lights.

If he kissed her now, he wouldn’t stop. And he’d miss that flight.

He moved closer anyway.

“Maya—”

She turned to face him. Her breath caught.

They were so close now. She could see his pulse in his neck. The way his jaw tightened. His eyes locked on hers.

Her skin felt electric. Every nerve waiting.

The nightclub noise faded. It was just them.

His hand left the railing.

She leaned in. Let herself. She hadn’t done that in a long time.

Permission.

He’d catch the next flight.

His hand found her waist. The fabric of her dress thin under his palm. She felt it everywhere.

She didn’t pull away.

He pulled her closer. Her hand found his chest. His heart was pounding. So was hers.

She could feel his breath on her lips. One inch. Maybe less.

She wanted to close her eyes but she couldn’t stop looking at him.

And then his phone alarm screamed in his pocket.

Loud. Insistent.

They both froze.

Sean looked defeated.

Maya swayed toward him. Then laughed. Stepped back. “Need to get that?”

“It’s my flight.” He pulled out his phone. Silenced it. “I set an alarm. To remind me to leave.”

“Then you probably should,” she made an exaggerated frown.

“I don’t want to.” Sean stared at the screen like it had betrayed him.

“I know.” She smiled. “But you set an alarm for a reason.”

He had. Three days ago. Before he met her. When missing a flight was the worst thing that could happen.

The music stopped. House lights came up. Around them, people started gathering their things. Their eyes still locked.

“I should help Imani.” She took a step back and looked away. “And you need to go. Please. I don’t want to be the reason you’re stranded.”

They stood there. Neither moving.

“DM me,” she said. “You have my npub! We could talk more. About the protocol.”

“About the protocol.”

“Yeah.”

“I will.”

He didn’t move.

“Go.” She smiled. Softer now.

He went.

She told herself she wouldn’t check if he looked back.

He did. Twice.

She waved. Small. Stupid.

Then he was gone.


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