Inside a five-year-old startup’s rapid AI makeover Craft, a company known for its text editor, has implemented “Craft Agents,” an AI tool built on Claude Code, significantly increasing productivity across all departments. Initially met with skepticism after years of AI experimentation, Craft Agents proved to be a breakthrough, particularly for non-engineering teams who now use it more than developers. The company’s open-source approach to Craft Agents fosters continuous innovation and “remixing” of the tool.

• Craft has adopted “Craft Agents,” an AI tool built on Claude Code, to enhance productivity and workflows.
• The tool has been particularly impactful for non-engineering teams, enabling automation in customer support, marketing, and HR.
• Craft Agents offers a user-friendly interface, contrasting with previous terminal-based AI experiences.
• The company emphasizes an “AI-first” approach, viewing AI tools as critical for staying competitive.
• Craft Agents is open-source, encouraging community contributions and modifications, leading to “remixing.”
• The AI tool has drastically reduced the time needed for tasks like bug processing and customer support ticket handling.
• Craft’s engineering team has also adopted AI tools, though non-engineers have become the heaviest users of Craft Agents.
• The development process at Craft is evolving, with AI enabling faster iteration and potentially changing traditional software development practices like code reviews.
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https://newsletter.pragmaticengineer.com/p/ai-first-makeover-craft